Verso Group

Background

Verso Group is an international architectural window retail company in Italy. X-UP Studio approached us to work on the UX/UI and Frontend development for the launch of the new brand identity.

Starting point

A modular logo represents the flexibility and adaptability of the brand. This module was the foundation of the web grid structure.

The module is made of a 3:1 rectangle and multiple squares that create 12 logo variants.

Website

The modular website was designed with X-UP studio, we helped in better implementing fundamental UX principles to improve the usability.

All images across the website are maximized to emphasize the quality of the provided materials.

When a product is selected, a technical page is available for more information about the closures. These details are important for architects and provide precise details in addition to the technical drawings.

Responsive design

Thanks to the always-on breadcrumb at the bottom of the screen in mobile, the user can view where he is in the navigation and decide to go back a few steps with one simple click.

A technical drawings section help architects better understand the characteristics and quality of the products.

Mouse Pointer

Three mouse pointers were designed to add a playful touch to the experience.

Conclusions

The purpose of the project was to make UX/UI adjustments to improve the overall user experience of the website. Overall this has been a great milestone that led us into a long lovely relationship with X-UP Studio.